Organise your content
Your content can be organised in many ways such as content type (news, images, products) and categories. Once your content is organised you can make it easy for your users to find the content they're looking for by setting up filters they can choose from. You can even allow your visitors to tag content themselves making it easier not just for themselves to find content again but also others too.
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Learn from a professional, build your site the way you want.